Today in China

A somewhat biased view on China…

July 18, 2006

KFC criticized for dishonoring the Chinese Culture

In the last advertisement from Kentucky Fried Chicken (KFC) in China, you can see an old Taoist and his followers enjoying KFC chicken burgers. The advertisement is based on Seven Swords movie, originally written by Liang Yusheng.

Cultural experts in China find it ridiculous to have the old Taoist Fu Qingzhu recommending chicken burgers because he and most Taoists are vegetarian. For them, killing animals is wrong.

I’m quite puzzled… Is this really offending the Taoists beliefs?

Anyway, I tried to find the advertisement on YouTube or Google Video but could not find it. I only have this still image from the China Daily Website.

Source
China Daily, July 14th 2006


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